Corporate Video Formats

(E) The Hero Film (PULL)

(EI) The Identity Film (PUSH pull)

(E) The Human Interest Film (PULL)

(IE) The Impression Film (Testimonials and Bio Vignettes)

(I) The Explainer Film

(IE) The Theme Film (Preaching to the choir)

(IE) The Report Doc

(I) The Statement Film

(EI) Sketch Comedy