We've just started production on a wine film revolving around Wine Yakima Valley AVA. I'm really excited about shooting content that embodies so much passion, hard work and expertise. I love going into projects like this feeling extremely naive about the topic. I get free schooling from some of the most educated in the world at what they do. I feel challenged to raise the bar amongst experts. It's pretty humbling to learn how much I don't know about agriculture, wine and life in general.
Watch for the full film in November!
I’m working with Tamron Lenses on a variety of projects, and they just recently sent me their SP 24-70mm F/2.8 Di VC USD to put to the test in the video environment. I shoot a fare amount of photos, but I really focus on the video mode of my Canon 5D and 7Ds. For the last few years I've been shooting with Tamron's 28-75mm F/2.8 and though I've loved it's simplicity and sharpness, It lacked image stability, IS, which Tamron calls Vibration Control, VC. I was often limited to shooting video on tripods, or other stabilizing rigs, (which was actually a blessing in disguise because it forced me to shoot with more preparation and planning instead of just from the hip) but I would often find myself in situations, (following workers through coffee estates in Central America) where I needed to move quickly and capture video at an uncontrollable pace. Keep in mind, I'm speaking from a video perspective, but the stabilization is also extremely beneficial to photographers. It will allow you to shoot handheld in even lower light. It gives an extra 3 stops of handheld shooting in low light, and perhaps more if you have your yoga breathing techniques dialed, which I don't.
Tamron has truly answered one of my gear prayers by releasing their 24-70 F/2.8 VC! While Canon has had a version on this lens for years, but never with stabilization, they are now on their second generation of this lens, and still, no stabilization! Not to mention they're wanting $2,299 for it. While Tamron is able to get theirs in your hands at $1,299, with VC!
How does it compare to Canon's? They're both built extremely solid and out of high quality, durable material. They both produce an extremely sharp image and they both have impressively fast, quiet auto focuses. But for me, the big separation between the two versions is stabilization. Tamron's VC opens a whole new realm for high caliber video and photography in low light. Not to mention the $1,000 you'll save that could go toward Tamron's 70-200mm F/2.8 VC.
There are a few comparisons of Canon and Tamron's 24-70 F/2.8 out there on YouTube and they all say basically the same as I just shared, though some people claim the Canon is sharper around the edges, but if so, BARELY, and you need to zoom in 200% to even see it, That doesn't come even close to outweighing Tamron's VC and price point. Tamron has created and extremely powerful tool for capturing high-end content in a variety of environments and situations. I have a new "go to" lens!
It feels odd to say that I miss the 4am wake up call. I used to crave nothing more than to wake up well before the sunrise, pack my gear and head for the hills. I would place myself in any number of scouted vantage points or insanely find myself sneaking around the location of a recent, rumored bear sighting… (I'm not recommending sneaking up on bears!). It has been well over a year since I've been out shooting for the love of it. The last year has been one of professional development and true self searching, but not once have I gone out for an unpaid job, or gone out for the love of capturing images. I've been far too consumed with a full-time teaching job and running a company that is growing faster than I can keep up with onside of teaching. I've found my teaching job, as fun and fulfilling as it is, to be similar to a governor on a car putting a limit on how fast I can go or, grow professionally. This September I will find myself turning 30… And, I know, I know… My older friends keep telling me I'm still young… But time doesn't stop, nor slow down. It seems 1 hour has become a fraction of one task and I feel that two weeks go by without me even noticing. I guess, when all is said and done, I want to look back and say...
It's been a very full year! Looking back, I realize just how lucky I am to have such an amazing network of artists, friends, clients and mostly my crew, Greg and Skarlet. We have big plans for the next few years and I feel nothing but gratitude to have the oppertunity to do what I do. Enjoy this glimpse into the world of Voortex Productions
I DP'd this project for North 40 Productions.... Shot live in Austin Texas over the course of 7 days. One of my favorite shoots of 2012. Thanks, North 40!